Galleries With Your Artist Website

As an Artist Agent I’m passionately concerned about gallery pricing because it is a mistake to not display prices, which reduces the possibility of selling paintings. Art Galleries are in the business of selling art. It’s an unanswerable reason why some gallery (and artists) do not publish price on their sites. Art enthusiasts visit art gallery websites for information. If potential buyers do not see basic information, they are frustrated and navigate to another gallery site. In the simplest sense, collectors are looking for:

Pictures of Available Paintings * Prices * Artist Information * Gallery Information

Gallery View

Some dealers claim that omitting prices aids in establishing connections between the gallery and the buyer. If the customer calls to inquire about the price the gallery thinks they can offer the price and, if needed provide incentives.

My View

Collectors of art aren’t naive. They know art costs money. Why hide information or trick collectors to call the gallery? Many collectors who are avid won’t pick up the phone to inquire about the cost of artwork. Furthermore, the client can’t contact a gallery after hours, meaning the likelihood of making the sale is only at times when the gallery is in operation. The collector we have told me there’s so much artwork available to choose. She’ll visit a site that displays prices instead of calling phone phone to inquire about prices.

Gallery View

Posting prices devalues art. They’d prefer to “soft sell” the art.

My View

Internet customers want to know information in their hands. The gallery has done a disservice to their collectors and artists by not making use of every opportunity to market their artwork. The major art galleries as well as auction houses has prices on their sites. It must be being used for their benefit!

Gallery View

Their artists don’t have consistent pricing. The artists increase the prices of certain galleries and reduce them in others. The gallery does not want the buyer to be aware of prices are different.

My View

Artists who don’t have a regular pricing aren’t considered professional. Fine art galleries shouldn’t represent them. The art market in the world is very intimate, because of the Internet. It’s easy to see if an artist sells his work at significantly dissimilar prices. Visit:-

(Of course, one must take into account the cost of framing-gold leaf, gold metal and so on. –but that’s another topic.)

Gallery View

The gallery uses the website to make potential customers more interested in their works—not to actually sell their work through the website. They would like the buyers to come into the gallery to purchase their artwork.

My View

It’s a bit naive to assume that every customer will be able to visit the gallery. A lot of art lovers don’t reside near to the gallery. Numerous 21st Century customers are Internet proficient and usually purchase paintings they view online. Granted, the collector will contact the gallery to discuss specifics with the gallery, but having accurate images and prices on the website can help close the deal.


1) My artist’s top selling galleries list prices and sell numerous paintings on their websites. Many of their patrons never enter the art gallery entrance.

2.) Failure to list prices has become a problem for customers of websites that usability expert Jakob Nielsen recently deemed it the number one web design mistake. I have quoted him as saying: “Mr. Nielsen —“The worst example of not answering users their questions is by not listing prices of products and services. No B2C eCommerce site should make this mistake. ,… price is the single most crucial information that customers need to determine the purpose of a product. not providing it makes people feel confused and hinders their knowledge of a product range. We have thousands of videotapes from customers who ask “Where’s the price?” while tearing their hair out.”

3) Your website serves as your salesperson around the world 24/7 a day, seven days per week.

4) People looking for discounts may ask for a discount. If Internet customers are drawn to a painting and the cost is within their price range, they are capable of recognizing that they can communicate with the gallery by email or telephone and request discounts.

5.) The gallery will spare the client time and embarrassment by listing the retail price on the website. A buyer would be embarrassed to discover that a painting sells for more than $50,000 when the gallery thought it would cost less than $10,000.

6) After extensive research I’ve found that failing to provide prices is a collector’s biggest toy. One collector shared with me that she saw a painting that she would like to purchase in an advertisement for the national art magazine. She visited the gallery’s website, but was disappointedthe gallery did not post prices. Instead of calling this gallery she Google’d the artist’s name and located another gallery which listed prices. She contacted the gallery and then bought a work from them.

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